Wesgro, V&A Waterfront
The stalls were real.
Made in the Cape Market put premium goods from Western Cape exporters in a working mall. Audio, visuals, and augmented reality sat on top of the products.
Worldbuild handled production, development, strategy, and the augmented-reality technical advice, with Accenture Song.
- Bookmark
- Gold IAB Bookmark, 2024, Digital Installation and Activations. Silver in Emerging Digital Technologies and Channels.
- Loeries
- Three Bronze in 2024: Use of Metaverse, AR and VR; Out of Home, Ambient; and Live Events. Plus a Craft Certificate.
- Creative Circle
- Digital Communication, 2023.
- With
- Accenture Song. Alex Bosman and Theo Scott Van Zyl are named in the note.
What it had to prove
The work had to happen in the mall.
A brand world that floats nowhere does not help an exporter. This one used the V&A, real products, and footfall.
The augmented reality had to earn its place next to something you could pick up.
Credits
- Production, development, strategy, and AR advice
- Worldbuild
- With
- Accenture Song
- Alex Bosman
- Theo Scott Van Zyl
- For
- Wesgro
The record
The credits page and the award lists are public.
To talk to Worldbuild about the build, write to Dale.