Sanlam, 2023
A place, not a slogan.
LI:FE of Confidence was Sanlam's launch experience. Worldbuild contributed the environment art and the worldbuilding.
The production was with Black Ginger and King James Group, Accenture Song, on an Unreal lineage.
- Loeries
- Silver, 2023. Category: Digital, Use of Metaverse, AR and VR.
- Bookmarks
- Three Gold IAB Bookmarks in 2023, plus six Silver and three Bronze.
- Gold categories
- Influencer Marketing, Social Media Innovation, and Online Video Series.
- Worldbuild
- Environment art and worldbuilding. Not the whole campaign.
What it had to prove
The message had to survive being walked through.
Insurance stories usually flatten into slogans. This one asked whether a place people can move through could carry the message without turning into a slideshow.
Lighting, the props, and the pace of walking were part of the brief.
Credits
- Environment art and worldbuilding
- Worldbuild
- With
- Black Ginger
- King James Group / Accenture Song
- For
- Sanlam
The record
The awards and the campaign page are public.
To talk to Worldbuild about the world, write to Dale.