FVRM for Absa
A farm you could walk in a few minutes. Absa used it at Nampo 2022 to show farmers the business the bank offers agricultural producers.
Nampo, 2022
A bank's offer, played on a show floor.
FVRM was a gamified, educational VR experience for Absa at Nampo, the largest agricultural show in the southern hemisphere.
Lumico led concept and narrative. Dale P. Deacon's team at Worldbuild, then Team Epic, built the VR world in Unreal Engine.
- Show
- Nampo 2022.
- Client
- Absa. The piece walks farmers through the bank's offers to agricultural producers.
- Concept and narrative
- Lumico.
- World
- Unreal Engine. Worldbuild, then Team Epic.
- Award
- Silver Smarties, 2022. The write-up credits Lumico for the Absa VR experience.
The show
What it had to prove
Minutes, not hours.
A trade-show crowd gives you minutes. FVRM tested whether a bank's offer could be played in one short session on a busy show floor.
The farm is the session. The tractor, the barn, and the track are the place the offer lives in.
Credits
- Concept and narrative
- Lumico
- VR world, Unreal Engine
- Dale P. Deacon
- Worldbuild
- For
- Absa
The record
The Smarties write-up is the public listing.
To talk to Worldbuild about the build, write to Dale.