Skip to content
Worldbuild
Home
AtlasPublic
DirectingProducingDistributing
Contact
RSS Feed

A digital creative studio — directing, producing, and distributing real experiences

Storytelling

A digital creative studio — directing, producing, and distributing real experiences

Contact
Live
WritingProgress on publicist-mediaWritingProgress on Deez-Project-ManagerWritingProgress across 7 repositoriesNowActive focus on Distribution — sovereign publishing infrastructure and distributed agents under our own domain.WritingDevelopment IntroDistributionVenice Immersive — Official Selection 2024 — StrangewaysDistributionVenice Immersive — Official Selection 2021 — Spirit of Place, BlissDistributionVenice Best of VRChat — Mormoverse — Under The PillowDistributionEmmy Awards — Reeducated, ISS ExperienceDistributionWebby Awards — Oxymore — Jean Michel JarreDistributionSpirit of Raindance — BloodbathDistributionSpirit of Raindance — MyceliaDistributionLoeries — Gold & Silver — Life of Confidence, Made In The CapeDistributionIAB Bookmarks — Made In The Cape MarketDistributionMona — Monaverse competitionDistributionVenice Immersive (2026) — Live in VRChat · 35,000+ visitorsDistributionVenice Immersive (2025) — Live in VRChat · 45,000+ visitorsDistributionThe Cradle of Humankind (2025) — iOS & Android · UNESCO siteDistributionEmilyGPT (2024) — iOS App Store #1DevSite config — YAML-driven layout and theme from Obsidian vault
WritingProgress on publicist-mediaWritingProgress on Deez-Project-ManagerWritingProgress across 7 repositoriesNowActive focus on Distribution — sovereign publishing infrastructure and distributed agents under our own domain.WritingDevelopment IntroDistributionVenice Immersive — Official Selection 2024 — StrangewaysDistributionVenice Immersive — Official Selection 2021 — Spirit of Place, BlissDistributionVenice Best of VRChat — Mormoverse — Under The PillowDistributionEmmy Awards — Reeducated, ISS ExperienceDistributionWebby Awards — Oxymore — Jean Michel JarreDistributionSpirit of Raindance — BloodbathDistributionSpirit of Raindance — MyceliaDistributionLoeries — Gold & Silver — Life of Confidence, Made In The CapeDistributionIAB Bookmarks — Made In The Cape MarketDistributionMona — Monaverse competitionDistributionVenice Immersive (2026) — Live in VRChat · 35,000+ visitorsDistributionVenice Immersive (2025) — Live in VRChat · 45,000+ visitorsDistributionThe Cradle of Humankind (2025) — iOS & Android · UNESCO siteDistributionEmilyGPT (2024) — iOS App Store #1DevSite config — YAML-driven layout and theme from Obsidian vault
← Back to writing

Made In The Cape Market

Updated 13 July 2026CC-BY-4.0
Immersion

Made In The Cape Market was Wesgro's immersive retail activation at the V&A Waterfront: premium goods from dozens of Western Cape exporters, layered with audio, visual, and augmented reality so the market read as both stall and simulation. Worldbuild handled production, development, and AR technical advisory with Accenture Song (Alex Bosman, Theo Scott Van Zyl, and collaborators).

Recognition

  • Silver Loerie — Use of Metaverse, AR and VR
  • Creative Circle SA Awards 2023 — Digital Communication
  • IAB Bookmark Awards 2024 — multiple craft and experience categories including Best VR & AR

What it tests

Brand metaverse work often floats nowhere. Made In The Cape insisted on site specificity: real exporters, real footfall (the V&A can see millions of visitors in peak months), and AR that justified itself next to physical product. Immersion as trade promotion — not a booth that empties when the headset goes back in the case.

Verify

  • Loeries finalist station

Related: Expeditions, life-of-confidence, Immersion.

Worldbuild

A digital creative studio — directing, producing, and distributing real experiences

“The ultimate freedom is a free mind.” — Tristan Harris

HomeAtlasDirectingProducingDistributingContactRSS
CompassPrivate