Africa XR Report
A region nobody has mapped is easy to ignore. The Africa XR Report set out to map it.
Case study
Making a region legible.
- Client
- Imisi 3D, funded by Meta
- Year
- 2021–2022
- Role
- Co-lead author and researcher
- Platform
- Published report, 326 pages
The brief
Funders, journalists and builders had anecdotes about African XR. They didn't have a shared reference with sources, geography and language they could pass along.
The report set out to map the opportunities, challenges and players across the continent.
The approach
- Survey
Surveys reached respondents in 20 African countries.
- Interviews and desk research
Creator interviews, social media and desk research sit alongside the survey data.
- Launch
Announced at Meta's XR exhibition in Lagos in October 2022.
The outcome
The report made a continent's VR and AR practice citable. Builders, institutions and the people deciding where to invest can point to one source.
It was led by Judith Okonkwo (Imisi 3D) and Dale P. Deacon (then Team Epic).
- pages
- 326
- African countries surveyed
- 20
Sources: africaxrreport.com and TechCabal, 19 October 2022.
The report
Credits
- Led by
- Judith Okonkwo Imisi 3D
- Dale P. Deacon then Team Epic
- Creative director
- Gareth Steele
- Funded by
- Meta
The record
The report has its own site. TechCabal covered the Lagos announcement.
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